Kobaka reinvents home sales for pets.

With 75 million pets in France and a rapidly growing market worth 4.7 billion euros in 2023, the pet products sector continues to thrive. At the same time, home sales are experiencing remarkable growth. Kobaka capitalizes on this dual trend by offering an innovative shopping experience: home sales where pets test the products themselves.

Founded in February 2024, the young company organizes friendly gatherings where dogs and cats can try out a selection of products before their owners decide to adopt them. "Our splash-proof bowls or our 'Chat Perché' set are approved by our four-legged testers before even being purchased," explains Guillaume Papillon, the founder.

With 57 advisors recruited in less than a year and a goal of reaching 200 by 2025, Kobaka attracts a passionate community, mostly composed of women who love animals. Accessible to all, the model is based on comprehensive training and personalized support.

With 250 carefully selected references, Kobaka favors short supply chains and European manufacturing, ranging from Made-in-France kibble to a high-end grooming station. The brand also offers care and hygiene products, such as solid shampoos for dogs and cats from their own brand or "Truffe & Moustache," as well as healing balms and an ear cleaner.