Grooming: the rapid rise of the “Beauty-as-a-Service” model

The pet care industry is embracing the codes of beauty and wellness with remarkable success. The American franchise Sparkle Grooming Co. has just reached a historic milestone, achieving 438 licenses across 25 states, less than two years after its launch.

The key to this growth? The concept of “Quick Service Pet Care” (QSPC). Like beauty salons or wellness bars, Sparkle is built on a subscription-based model that ensures recurring revenue. The brand is modernizing traditional grooming by offering rigorous hygiene standards, wellness-focused treatments, and a fully digitalized customer experience.

This market, estimated at €11 billion, is now attracting investors from the cosmetics and fitness sectors, drawn by optimized unit profitability and growing demand for premium, standardized care services.