Seppic targets premium pet care

With ʺThe tail-ored pet care collection,ʺ Seppic unveils a kit of six formulations dedicated to the hygiene and care of dogs, cats and horses. This launch reflects the growing momentum of the premium pet care segment, driven by increasing expectations in terms of safety, naturality and sensory experience. 

Built around Sepifriend^™ ingredients, the collection features a three-step routine covering the cleansing of sensitive areas, coat and skin hygiene, and targeted care for paw pads and noses. The formulations combine sulphate-free foaming agents, emollients, texturizers and active ingredients with moisturizing, soothing and dermo-purifying properties. 

Seppic also states that its ingredients have undergone in vitro testing on reconstructed canine epidermis to verify their compatibility with animal physiological specificities, including thinner skin and a more neutral pH than human skin. 

Through this collection, the company aims to demonstrate its ability to support the premiumization of the global pet care market.